ai workshops for in house marketing teams.
the
alt way
AI is changing marketing fast.
But most training still clings to theory, hype, or half-truths.
We think it’s time for something better.
At ALT Academy, we work with marketing teams to build real-world AI skills, sharing what others keep to themselves, and helping you use AI smartly, safely, and creatively, without losing the brand and human instincts that set you apart.
Real marketers. Real learning. Ready when you are.
Learning That Fits Around You
You’re busy. We get it. That’s why our approach is intentionally modular and adaptable. You're juggling a million things. We understand that your time is valuable.
That's precisely why we've designed our approach to be completely modular and adaptable and focus on marketing skills from strategy, performance marketing, social media and campaign management.
Live coaching & support: Get feedback, ask questions, stay sharp
Workshop-style formats : No lectures, no fluff, just focused collaboration focused on your job role.
You’re Not Alone in This
AI isn’t a solo mission. It’s a shift in how modern marketing teams think, work, and evolve.
When you join the ALT Tribe, you’re not just signing up for a course, you’re stepping into our world where we support you in tackling the same real-world marketing challenges
We’re here to support you with grounded, honest advice, shared tools, and sector-specific insight. Together, we’re building the future of marketing: smarter, faster, and more human.
Mentorship options available to go deeper into your role-specific marketing challenges and how AI can make your life easier.
Our Difference: Marketing-First AI
We’re a creative and strategic studio that knows how AI can elevate marketing, not water it down.
We know your challenges
We speak your language
We help your team move as one
We help you delivery more with less
Built for Marketers. Not Generalists
We don’t do theory. We do tools, tactics and mindset shifts that move fast and get results.
Expect:
Live AI tool walkthroughs – See how to actually use them in your campaigns
Interactive workshops – Get stuck in and get expert feedback in real-time
It’s hands-on, flexible, and focused on your world, not someone else’s best-case scenario.
workshops
▪
workshops ▪
marketing ai, delivered your way
No two marketing teams are the same.
So no two ALT Academy sessions are either.
Whether you need a team-wide reset or focused support for a senior leader, we shape the experience around your real world, not a set of pre-written slides.
Before we start, we get under the skin of your team: how you're structured, where your strengths lie, what your confidence with AI looks like today.
Brand, CRM, performance, product, whatever your focus, we tailor the content, the tools, and the delivery style to fit.
It might be a full-team workshop to crack campaign bottlenecks with AI.
It might be one-to-one coaching for a Head of CRM exploring predictive analytics. Often, it’s a mix of both.
When it comes to learning, we believe what works best is what’s built together.
Team Workshop
Your team. Your challenges. One focused session.
A fast, impactful way to get your in-house marketing team moving with AI. Full day onsite for up to 12 Team Members, and built around your sector and goals.
In-person and customised
Hands-on and practical
Focused on real-world results
discipline mentorship
AI mentorship for Specific Roles
One-to-one coaching designed around your role, your workflows and your goals.
Virtual or in-person
Deeply tailored to what you actually do
Ideal for CMOs, CRM leads, content strategists, brand managers and more
Which Course is Right for You?
In-house teams who need to move fast together
Half-day, in-person workshop
Aligning your whole team and embedding AI into workflows
Collaborative, fast-paced, practical
A shared AI language, confidence and toolkit for your team
This is more than training. It’s a reset. A rare moment to bring your team together, build trust, and tackle change collectively. By learning shoulder-to-shoulder, people reconnect, not just with AI, but with each other.
Individual marketers wanting highly tailored support
One-to-one coaching (virtual or onsite)
Deep-dive into your specific role, challenges and goals
Personalised, flexible, and hyper-relevant
Role-specific frameworks, tools and confidence to lead with AI
Think of this as your unfair advantage. Whether you’re owning a CRM, brand, or digital strategy, this is space to focus purely on what matters to you—and accelerate your impact without the noise.
"I recently had the pleasure of attending the Alternative AI training session last Thursday, and it was an incredibly enriching experience.
The session was well-organised and provided a comprehensive overview of the latest advancements in AI technology.
The instructors were not only knowledgeable but also exceptionally engaging, making complex concepts accessibly and easy to understand."
AI Adoption in marketing teams
4%
Confident
AI Users
47%
Regular European
AI Users
72%
UK Companies Lacking
AI Talent
Despite widespread adoption, there's a significant skills shortage. Nearly half of European marketing teams use AI regularly, yet only 4% feel confident in deploying it properly. In the UK, 72% of companies report lacking needed talent in AI and data analytics.
impact on marketing jobs and productivity
85%
Productivity Boost
Marketers report AI has increased their productivity
5+
hours saved weekly
Time saved by automating
routine tasks
AI is significantly improving marketing efficiency, with 72% of leaders reporting that AI tools make their employees more productive and 71% seeing a positive ROI on AI investments. Generative AI is eliminating tedious "busy work" according to 71% of marketers.
let’s talk
hello@wearethealternative.co.uk
The Cult Haus
Ettington
Stratford-upon-Avon
CV37 7PN