The Alternative is a counter-culture creative and marketing studio based in Warwickshire, near Birmingham, working across the Midlands, London and the UK.
Lean by design, so you get senior people on the work and no bloated agency layers. We build brand, content and campaigns for brands that refuse to look mainstream.

Our hospitality clients are largely London-headquartered, while our arts, culture and entertainment work runs worldwide, from major groups to regional independents.

Hospitality and leisure, arts, culture and entertainment, and emerging tech. We’re at home with record labels and alternative bands and brands, the ones whose audiences spot anything that doesn’t belong.

Brand and strategy, video content and film, social media, performance marketing, campaigns and creative direction. Work built to make food, drink, culture and music brands impossible to ignore, commercial without looking like everyone else.

We’re lean by design, so you get senior people on the work, not account managers relaying messages. We build brand work that lives inside the culture, not commenting on it from the outside, cultural credibility and commercial rigour at the same time. That’s the gap most agencies can’t fill.