THE ALTERNATIVE MARKETING STUDIO
A senior creative studio, built differently on purpose.
We don't separate the people who think from the people who make - you brief the partners, and the partners do the work. Real culture, real craft, technology and AI where it earns its place.
If we can't add value, we won't take the gig.
Meet the Team
-
![Angel Gaskell, Founder and CEO of The Alternative, in a green top against a rustic brick studio backdrop]()
ANGEL GASKELL
Founder & CEO
-
![Morgan Tedd, Partner and Creative Director at The Alternative, in a cap and dark jacket in an industrial studio setting]()
MORGAN TEDD
Partner & Creative Director
-
![Jaki Hall, Partner and Head of Operations and Delivery at The Alternative, with long blonde curls against a dark studio backdrop]()
JAKI HALL
Partner & Head of Operations & Delivery
-
![Josh Birch, Digital Lead at The Alternative, in a green jumper against a dark studio backdrop]()
Josh Birch
Digital Lead
-
![Hannah Tedd, Producer and Illustrator at The Alternative, in a black top against an exposed brick studio backdrop]()
Hannah tedd
Producer & Illustrator
-
![Olly Gaskell, Producer and Mechanic at The Alternative, in a cap and black t-shirt beside a motorcycle in the workshop]()
Olly Gaskell
Producer & Mechanic
hospitality & leisure
MUSIC & CULTURE
EVERYONE ELSE BRAVE ENOUGH
FAQs
Who are The Alternative?
The Alternative is a counter-culture creative and marketing studio based in Warwickshire, near Birmingham. Lean by design, so you get senior people on the work and no bloated agency layers. We build brand, content and campaigns for brands that refuse to look mainstream.
Where are you based and who do you work with?
We’re in Warwickshire, near Birmingham, working across the Midlands, London and the UK. Our hospitality clients are largely London-headquartered, while our arts, culture and entertainment work runs nationwide, from major groups to regional independents.
What sectors does The Alternative specialise in?
Hospitality and leisure, arts, culture and entertainment, and emerging tech. We’re at home with record labels and alternative bands and brands, the ones whose audiences spot anything that doesn’t belong.
What services do you offer?
Brand and strategy, video content and film, social media, performance marketing, campaigns and creative direction. Work built to make food, drink, culture and music brands impossible to ignore, commercial without looking like everyone else.
What makes you different from a traditional agency?
We’re lean by design, so you get senior people on the work, not account managers relaying messages. We build brand work that lives inside the culture, not commenting on it from the outside, cultural credibility and commercial rigour at the same time. That’s the gap most agencies can’t fill.