discipline
mentorship
One-to-one AI mentorship for marketing specialists ready to lead the change
You’ve Got the Role. Now Own the Shift.
This isn’t another webinar. It’s time to go deep.
ALT Academy’s Discipline Mentorship is a focused, 1:1 coaching experience designed around your marketing role, your workflow, and your goals. Whether you’re leading CRM, brand, performance, content or digital—this is your space to explore how AI can sharpen your thinking and unlock bigger impact.
We don’t just teach tools. We reshape your lens. And we do it side-by-side, not from a stage.
what to expect
This is hyper-relevant, totally focused mentorship—not off-the-shelf training.
Initial Deep-Dive Session
We unpack your role, current blockers, and AI confidence
Live tool exploration
We test AI tools that fit your workflow in real time
challenge mapping
We co-design frameworks to solve real problems, not theoretical ones
Prompt Crafting & Optimisation
Tailored to your language, tone and goals
Legal, Ethical & Data Considerations
Role-specific guidance on risk and responsibility
Optional Shadowing or Team Integration
Where needed, we support beyond the session
Each mentorship adapts to your reality—whether that’s a one-off strategic reset or a series of coaching sessions across a quarter.
who it’s for
This is designed for individual marketers with leadership responsibility or specialist remits who need clarity, not noise.
CMOs & Directors under pressure to define and articulate an AI roadmap
Brand & Content Leads wanting to preserve tone while boosting output
Digital Leaders navigating complex martech stacks and transformation pressure
Heads of CRM looking to scale personalisation or explore predictive analytics
Performance Marketers sceptical of AI hype but hungry for ROI
If your job requires both thinking time and doing power—this is for you.
why it works
You don’t need another five-hour course. You need sharp insight, personalised support, and someone who gets the marketing trenches.
We bring marketing fluency, not tech evangelism. And we shape everything around the messy, fast-moving, multi-stakeholder world you operate in.
you’ll walk away with
Tools and tactics tailored to your workflow
New thinking on how to lead your team with AI
Confidence to embed AI into your day-to-day with clarity
Frameworks that don’t collapse under pressure
Think of it as your unfair advantage in a moment of marketing shift.
format
1:1 coaching (virtual or in-person depending on location)
customisation
Fully tailored to role, sector, and strategic objectives
duration
Single session (90 mins) or mentorship series (3 or 5 sessions)
support
Access to ALT Academy for on-going support
Common Mentorship Themes by Role
CMO
Articulating a clear AI roadmap and building confidence across your team.
Head of brand
Protecting tone while exploring scale with AI tools.
Content Strategist
Building prompt libraries, briefing AI with brand integrity
Head of CRM
Using AI for lifecycle journeys, segmentation and predictive modelling.
Performance Lead
Testing generative tools without fluff, driving ROI.
Digital Lead
Aligning AI with your existing martech stack and KPIs.
ready to focus?
hello@wearethealternative.co.uk
The Cult Haus
Ettington
Stratford-upon-Avon
CV37 7PN