Luke Broadhurst is AI Lead at The Alternative, a tireless optimiser who converts neural horsepower into commercial velocity. With 13 years in the trenches of business development, sales and marketing, he lights fires under growth initiatives so organisations can do more with less.

His ledger is written in bold numbers: more than £1 million in client revenue generated through a self‑founded consultancy, a 90% jump in turnover for one firm in under 18 months; solid wins with The Shard, the O2 Arena, Holiday Inn franchises, Nikon Optical and the National Army Museum, delivering an extra £500 000 in a single first year. 

Colleagues dub him “the spark‑plug” because he designs data‑rich outreach engines, mentors teams to convert, and fuses brand storytelling with pinpoint prospecting to accelerate pipeline.

Luke’s curiosity roams well beyond the boardroom. 

He has trekked 4 000 metres into the Himalayas, earned both Open Water and Advanced PADI scuba stripes in ten days, completed a 200‑hour multi‑style yoga teacher training in India, and received a personal audience with His Holiness the Dalai Lama. 

That same adventurous spirit fuels every brief he touches, proving that commercial success and human well‑being can thrive side by side.

Favourite description: “I make growth inevitable.”