Pizza Pilgrims

Pizza Pilgrims is one of the UK's most loved pizza brands. Born in a three-wheeled van on Berwick Street Market, grown into a group of pizzerias that never lost the personality that made them worth queuing for. They brought us in to capture the moments that make the brand what it is, the events, the founders and the fun, and turn them into content built to live on the feed.

Pizza Pilgrims don't take themselves too seriously, and neither does their content. Our job was to capture the craft and the character in equal measure, then cut it for where it would actually land.

The Doughdown. We filmed the annual Head Chef Doughdown, the brand's own competition where head chefs from across the pizzerias battle it out for a spot on the menu. Staged like an old-school boxing throwdown, silk robes, walkout music, Eye of the Tiger, and judged by founders Thom and James Elliot alongside two-time World's Best Pizza Chef Davide Civitiello. We caught the entrances, the kitchen, every pizza with the chef who made it, the judging, the crowd and the winner losing it, then cut it into a pacey hero film with an Instagram reel, a landscape edit for YouTube and the website, and a LinkedIn version.

Founder-led staff onboarding. We filmed with founders Thom and James Elliot to create onboarding content that welcomes every new starter into Pizza Pilgrims from the founders themselves, putting the people behind the brand front and centre and telling its story in their own words.

The masterclasses. We filmed the Pizza Pilgrims masterclasses at Canary Wharf, both the kids' and the adults' sessions. Guests stretching dough, topping their own pizzas, firing them and eating their creations, plus the home Hybrid Tech oven in action and a clear booking call to action, all cut to feel as fun and hands-on as the sessions themselves.

Pizza Pilgrims don't take themselves too seriously, and neither does their content. Our job was to capture the craft and the character in equal measure, then cut it for where it would actually land.

The Doughdown. We filmed the annual Head Chef Doughdown, the brand's own competition where head chefs from across the pizzerias battle it out for a spot on the menu. Staged like an old-school boxing throwdown, silk robes, walkout music, Eye of the Tiger, and judged by founders Thom and James Elliot alongside two-time World's Best Pizza Chef Davide Civitiello. We caught the entrances, the kitchen, every pizza with the chef who made it, the judging, the crowd and the winner losing it, then cut it into a pacey hero film with an Instagram reel, a landscape edit for YouTube and the website, and a LinkedIn version.

Founder-led staff onboarding. We filmed with founders Thom and James Elliot to create onboarding content that welcomes every new starter into Pizza Pilgrims from the founders themselves, putting the people behind the brand front and centre and telling its story in their own words.

The masterclasses. We filmed the Pizza Pilgrims masterclasses at Canary Wharf, both the kids' and the adults' sessions. Guests stretching dough, topping their own pizzas, firing them and eating their creations, plus the home Hybrid Tech oven in action and a clear booking call to action, all cut to feel as fun and hands-on as the sessions themselves.