Forgotten Youth, a lifestyle brand deeply rooted in surf and skate culture, art, and music, approached The Alternative for a unique photographic project. The task was to capture their latest Fall Collection along with other select pieces available in their shop. The brand's ethos centres around fostering self-expression, exploration, awareness, and imagination.

To visually capture the essence of Forgotten Youth's Fall Collection, emphasising its connection to the brand's core values.

To create a series of compelling photographs that resonate with the brand's community and potential customers.

To showcase the versatility and creativity of the collection in a way that aligns with Forgotten Youth's identity.

The photo shoot was set in the historic and visually striking Ancient Church in Warwickshire, providing a unique backdrop that complemented the brand’s aesthetic. The location's rich history and architectural beauty provided an intriguing contrast to the modern and youthful vibe of the collection.

Preparation and Conceptualisation: In close collaboration with Forgotten Youth, The Alternative developed a concept that would highlight the collection's unique features while staying true to the brand's spirit. The team selected specific pieces that would stand out against the backdrop of the Ancient Church.

Photography Session: The photo shoot was meticulously planned to capture the essence of each clothing item and accessory. The team utilized natural lighting and the church's unique features to create a series of dynamic and engaging shots.

Post-Production: The photographs were carefully edited to enhance their visual appeal while maintaining the authenticity of the collection and the brand’s ethos. The final images showcased the clothing in a way that conveyed Forgotten Youth's message of self-expression and creativity.

The photoshoot for Forgotten Youth's Fall Collection was a resounding success. The images strikingly conveyed the brand's ethos, blending the collection's modern surf and skate influences with the historical ambience of the Ancient Church. The photographs not only showcased the collection's pieces but also told a story that resonated with the brand's community.

The Alternative's collaboration with Forgotten Youth for their Fall Collection photo shoot exemplifies how a well-executed photography project can effectively communicate a brand's identity and values. The project not only highlighted the collection but also reinforced Forgotten Youth's commitment to self-expression, exploration, and imagination.