WOLF WYTCH

CREATING WOODCUT-MAGIC FOR an INDEPENDENT APOTHECARY in the heart of nottingham

A person holding a black tote bag with a white graphic of three women with long hair, surrounded by an ornate border, in a store or collection space with shelves in the background.
Two dark-colored bottles with Halloween-themed labels reading "wolf wytch Apothecary" and "black phillip," surrounded by dried leaves and twigs, against a black background.
A decorative black tray featuring green leaves, a small gold emblem, and a necklace with multiple red and gold medallions, along with a box of crucifix kiss Gothic Victoria wax melts, which are described as leather, thyme, and raspberry scented.

  • Over the past three years, Wolf Wytch has collaborated closely with our illustrator, Hannah Tedd, to develop a distinctive series of medieval woodcut–inspired illustrations. These designs align seamlessly with the brand’s aesthetic while helping their products stand out within the apothecary space.

    We’ve created a versatile suite of illustrations used across labels, wax melts, and merchandise, establishing a cohesive visual identity that makes their products instantly recognisable.

  • To date, we’ve hand-illustrated over 20 individual visuals for Wolf Wytch, each contributing to their evolving visual world.

    Our collaboration began in 2023, when founder Lauren approached us to create a woodcut-style illustration of Black Phillip. This initial piece led to the launch of a namesake collection, spanning candles, wax melts, snap bars, and reed diffusers.

    In 2025, we supported the relaunch of the Deity Collection, producing four bespoke illustrations of Hecate, Circe, The Morrigan, and Persephone. These designs were applied across a range of products, including wax melts, labels, and candles, further strengthening the collection’s distinct identity.

  • Overall, our ongoing collaboration with Wolf Wytch has helped shape a distinctive and cohesive visual identity that runs consistently across their product range. By combining traditional woodcut influences with carefully considered application, we’ve created a body of work that not only reflects the brand’s character but also enhances its presence within a growing market.

    The result is a recognisable and evolving illustration style that continues to support new product launches while reinforcing Wolf Wytch’s unique position within the apothecary space.

Multiple vintage brass or bronze belt buckles with embossed profiles of a man's face, arranged on a dark fabric background.
MORE CASE STUDIES
A decorative arrangement featuring a white ornate ceramic vase with artificial red and orange roses and greenery, a black candle, and a red glass container with a black bow on a black tray, all placed on a black surface with a black background.
A black carved toad figure with a white eye, tied with a brown ribbon, placed on a wooden surface surrounded by green leafy plants, with a label reading "Bogborn Toad Pillar Candle."
Black jar labeled Wolf Wytch Apothecary with white decorative text, placed on a gray wooden surface with purple polished stones nearby, and a blurred background of greenery.
A small jar filled with pink and white wax melts shaped like ghost faces and ghosts with black eyes. A larger wax ghost figure with pink and white coloring and black eyes sits on a black container lid next to the jar. The background is dark, highligh
Dried orange slices, dried flowers, and a decorative plaque with a black goat and trees on it, surrounded by foliage and dried plant materials.
A black candle container labeled "The Red Queen" with a description of its ingredients and features, featuring a stylized illustration of a queen holding a sword and a playing card with a heart symbol."
A collection of pagan and witchcraft-themed wax melts and ritual items, including a gold sun face wax melt, a sticker of a rabbit with a crown, a small figurine of a robot, and a black box labeled 'The Wicker Man' containing four ritualistic wax melt
Decorative Halloween-themed set with small purple skulls and a sign for Wolf Wytch Apothecary. The sign features a ghost illustration, spider webs, and lists scents: Orchid, Amber, Vanilla. Spider webs are draped over the display.
A tarot card depicting a queen with a crown, holding a scepter, with a red background. Behind it, vintage-style paper sheets with illustrations of a woman and text about witchcraft and ancient spices are visible, along with a decorative, gold-colored
A close-up of a amber glass jar with a black label featuring white gothic-style text, placed on a dark surface with a ornate brown frame mirror reflecting part of the scene.
A black and white illustration of a woman with a floral crown, surrounded by flowers and leaves, holding a pomegranate, and the word 'PERSEPHONE' below.
Black and white illustration of a woman with long hair, wearing a crown with wings, holding a sword, with the word 'MORRIGAN' underneath.
An ornate silver tray holding colorful tarot cards with images of a woman with wolf ears, a crown, and a sword, a woman holding a sword and shield, and a woman with flowers and a crown, with a small potted plant with purple flowers and a brass figure of a person.
Black and white illustration of a woman with long, flowing hair, wearing a headdress with wings, holding a torch in her right hand, and surrounded by celestial symbols. The text 'HECATE' is written below.
Line art illustration of a woman with long wavy hair adorned with flowers, holding a scepter with a leafy branch in her right hand and a chalice in her left hand, framed by an arch with the word 'CIRCE' at the bottom.