Meili vodka x spirits of anarchy

Authentic Brand Content for Spirits of Anarchy

Meili Vodka needed content that felt earned, not engineered. This wasn’t a traditional celebrity appearance shoot. The objective was to capture Jason Momoa as a genuine co-founder and creator, inside real hospitality environments and real interactions.

We delivered a documentary-led capture across multiple Birmingham venues, building a content suite designed to fuel months of organic social storytelling and trade credibility.

  • Why we got this brief:
    We live the culture this vodka was born into. Spirits of Anarchy, rock and roll, Black Sabbath and the roots of alternative culture: that’s not something we research, that’s something we know. That’s why Meili and Spirits of Anarchy trusted us to tell this story authentically.

    Creative objectives:

    • Capture Jason as part of the action, not “talent”.

    • Make it feel raw, artistic, rock’n’roll, authentic, slightly chaotic (in a good way).

    • Build content with longevity: not tied to one post, but a full narrative bank

    • Avoid over-production, avoid sterile “hero bottle” shots.

  • We shot the day in chapters, letting the energy evolve naturally from trade-led moments (lunch, meet and greet) to full evening atmosphere. A single videographer setup kept the capture intimate and unobtrusive, which matters when you’re filming a high-profile figure in social environments.

    Stylistically: handheld, reactive, observational. The goal was always “you were there”, not “here’s a recap”.

    Morgan captured the visual melody that brings it to life. We didn’t try to prove authenticity. We just filmed it

  • 1x Hero Edit - Campaign-usable, designed for longevity - Broader narrative arc - Timeless enough to repurpose across seasons

    1x Fast-Turn Teaser - Social-first, punchy - Delivered quickly while the event was still “hot” - Built for immediate social momentum

    2–3x Short-Form Edits - Reels/Shorts/TikTok-friendly - High-energy moments, punchlines, reactions - Built for algorithmic performance

    Raw Footage Delivery - Ungraded, for client’s future use - Enables future cut-downs and repurposing

  • Because the content didn’t try to prove anything. It just captured what was real: founder involvement, bartenders, guests, trade partners, moments that looked and felt lived-in.

    In a category drowning in glossy perfection, raw proximity is the differentiator. Audiences can smell over-production a mile off. Imperfection cuts through because it feels earned.

  • This content suite fuels months of organic social storytelling. It positions Meili Vodka as a strong, culture-led spirits brand with genuine soul, not another polished, celebrity-founded spirit pretending to have one. Trade partners and consumers see founder involvement and authenticity that competitive brands can’t fake.

    • Content strategy

    • Creative direction

    • Production

    • Videography

    • Editing

    • Short-form social cut-downs.

People in a lively bar or restaurant celebrating, with Jason Momoa holding a bottle with a sparkler attached, surrounded by smiling friends and patrons, there are bottles on the shelves behind them.
A glass bottle of Smirnoff vodka on a wooden shelf with a metal container to the left and a decorative metallic sculpture in the background, with a window with green shades behind.
Jason Momoa wearing sunglasses, a flat cap, and a vest, tasting white wine in a dimly lit environment with a background of round, glowing lights.
MORE CASE STUDIES
Jason Momoa wearing glasses smiling in a bar, wearing a beige cap, floral shirt, and lei, with a background of liquor bottles and bar shelves.
Two men having fun at a bar, making silly faces and smiling, with glasses, a hat, and tattoos, in a modern bar setting. Jason Momoa and Morgan Tedd.