Iron Heart is one of the most respected names in Japanese selvage denim, born from motorcycle culture and built on uncompromising durability and craft. Their heavyweight fabrics have a cult following because they're built to last and age with the wearer.

We were asked to create the first film in their new series spotlighting the artists and creatives who wear the brand.
That first subject was Converge, shot at Outbreak Festival in Manchester. It brought together three worlds that value authenticity and longevity over trends.

Our job was to capture that relationship honestly, avoiding any sort of overt product placement and showing it as something lived in. So, being entrusted with the first film set the tone for that whole series and it put The Alternative right at the intersection of music, subculture and craft.