Honest Burger

Internal culture is the hardest thing to film honestly. Push too hard and it looks like a recruitment ad nobody believes. Sit back too far and you get a wobbly phone video that gets watched once and forgotten. Honest Burger needed something in between, and they needed it to keep earning its place.

The brief across both years held the same shape:

• Capture what it actually means to work at Honest. Pride and team spirit, not corporate gloss.

• Film a live awards night end to end. Arrivals, dinner, the moments people win, the dancefloor afterwards.

• Pull in real voices from every corner of the business. Exec, GMs, head office, kitchen and floor.

• Keep it evergreen. Cut so it never dates, so it can live on the internal platform, in inductions and on the careers site long after the night itself.

And it all had to happen without getting in the way. Busy restaurants, a packed events schedule, and a room full of people who were there to celebrate, not to perform for a camera.

We treated Honest Burger the way we treat every hospitality client: get in, read the room, shoot the truth of it, get out. Small senior crew, minimal kit, maximum access.

People first, always. The films are built around faces and hands. Chefs at the pass, staff mid service, and honest talking-head interviews with the questions fed in the moment so answers stayed natural rather than scripted. When you put the team at the centre, the pride comes for free.

Shot for the edit. Lav mics for clean audio in loud rooms, extra B-roll loops for flexibility, and deliberate reaction pockets on the night so the cut had energy to draw on. That discipline is why turnaround was fast and amends were rare.

Built to last. In year one we structured the culture film in three acts: a look back at the year, the talking heads, and a look ahead. We then also delivered a talking-heads-only cut with no dated references, so the best material never goes stale. The awards film was cut as a keepsake the whole company could relive.

Year one (2025). We filmed the quarterly all-hands at Brixton to gather culture footage and interviews, added a restaurant shoot at Bank for real service texture, then covered the full awards ceremony at OXO Tower Brasserie, capturing arrivals, dinner, awards and dancing. The three-act culture film premiered to the whole company on the night, with a highlights film and full event photography to follow.

Year two (2026). They asked us back to capture the awards again. Same instinct, sharper execution, and a relationship that meant we already knew the people, the tone and exactly what made the last one land. Final films and stills delivered, feedback as warm as the first time.

• A high-energy “What it means to work at Honest” culture film, structured in three acts plus an evergreen talking-heads cut.

• Full awards-night films across both years, a keepsake edit of the whole evening for the internal engagement platform.

• Talking-head interviews with exec, GM, head office and restaurant teams.

• Event photography across the awards nights: arrivals, awards, portraits and atmosphere.

• Restaurant and service B-roll for evergreen internal and careers use.

• Delivery-ready masters cut for internal screens, inductions, training and the careers site.

Two things tell the story better than any metric. The first is the reaction. The second is the fact they came back.

Internally, one line summed up what we were going for better than we could: the team started calling it “Honest Burger, an A24 film”. That is the bar. Internal comms content that people actually want to watch, made to look like it belongs on a big screen rather than buried on an intranet.

The real result is the repeat. A culture film and awards capture in year one, sign-off with zero amends, then an invitation back in year two to do it all again. In hospitality, being asked back is the only KPI that matters.