DELAWARE 6.0.

Elevating delaware's Internal Marketing

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Red and pink geometric background with white text reading '6 strategy'
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Delaware 6.0 was a year-long internal-communications programme commissioned by a multinational professional-services firm. The objective: help senior partners speak with a single, credible voice to thousands of employees across multiple countries, languages and cultures, and enable local teams to activate the strategy reliably without diluting the message.

  • The problem was strategic and logistical. The client needed to move from executive strategy to lived behaviour across a distributed, culturally diverse workforce. This required:

    • Creating a narrative that made sense in multiple languages and cultural contexts.

    • Producing broadcast-quality content that could be localised without losing the core message.

    • Building repeatable formats so local teams could activate the strategy independently.

    • Managing production across multiple countries, partners and stakeholders.

  • We designed the programme in two parallel tracks:

    1. Narrative Architecture We created one strategic framework (the core story) and then built multiple formats designed for localisation: - Broadcast-grade leadership films (with clear edit points for subtitling/dubbing) - Multi-language podcast series - Event frameworks (modular structure, facilitator scripts) - Intranet publishing packs with localisation notes and regional variations

    2. Production at Scale We filmed and produced content across multiple European locations, engineered for seamless translation: - Senior partner interviews and debates - Podcast recordings with planned edit points - Event materials and facilitator guides - Detailed handover packs so local teams could activate without rework

    The Rationale: Strong strategic framing + repeatable formats = scale without dilution. High-quality production + partner authorship = credibility and buy-in.

    • Broadcast-grade leadership films and partner debates (filmed across UK, Spain, France, Belgium and other markets)

    • Multi-language podcast series with localised episodes and intranet cut-downs

    • Event frameworks and facilitators’ scripts designed for local teams to run

    • Intranet publishing pack with videos, transcripts, publishing calendar, subtitles and localisation notes

    • Final launch show combining live elements with pre-filmed segments for employee-facing broadcast

    • 12 months of continuous work across multiple countries

    • Multi-location shoots coordinated around partner availability

    • Senior stakeholder management (global comms leadership + partners)

    • Multilingual design with edit points for seamless subtitling/dubbing

    • Detailed pre-production planning, secure kit management, podcast studio builds

    • Partner authorship: Leadership films made the story feel owned by partners, increasing credibility

    • Repeatable activation: A reusable library of assets and event kits for ongoing local activation

    • Behaviour change: Content engineered for adoption—supporting long-term internal programme, not one-off theatre

    Why it matters: This project demonstrates how a lean, highly skilled studio can deliver global internal communications with the scale and craft of much larger suppliers, and drive real behaviour change.

  • Creative Direction: Morgan Tedd Strategy & Leadership: Angel Gaskell

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