DELAWARE 6.0.

The problem was strategic and logistical. The client needed to move from executive strategy to lived behaviour across a distributed, culturally diverse workforce. This required:

• Creating a narrative that made sense in multiple languages and cultural contexts.

• Producing broadcast-quality content that could be localised without losing the core message.

• Building repeatable formats so local teams could activate the strategy independently.

• Managing production across multiple countries, partners and stakeholders.

We designed the programme in two parallel tracks:

1. Narrative Architecture We created one strategic framework (the core story) and then built multiple formats designed for localisation: - Broadcast-grade leadership films (with clear edit points for subtitling/dubbing) - Multi-language podcast series - Event frameworks (modular structure, facilitator scripts) - Intranet publishing packs with localisation notes and regional variations

2. Production at Scale We filmed and produced content across multiple European locations, engineered for seamless translation: - Senior partner interviews and debates - Podcast recordings with planned edit points - Event materials and facilitator guides - Detailed handover packs so local teams could activate without rework

The Rationale: Strong strategic framing + repeatable formats = scale without dilution. High-quality production + partner authorship = credibility and buy-in.

• Broadcast-grade leadership films and partner debates (filmed across UK, Spain, France, Belgium and other markets)

• Multi-language podcast series with localised episodes and intranet cut-downs

• Event frameworks and facilitators’ scripts designed for local teams to run

• Intranet publishing pack with videos, transcripts, publishing calendar, subtitles and localisation notes

• Final launch show combining live elements with pre-filmed segments for employee-facing broadcast

• 12 months of continuous work across multiple countries

• Multi-location shoots coordinated around partner availability

• Senior stakeholder management (global comms leadership + partners)

• Multilingual design with edit points for seamless subtitling/dubbing

• Detailed pre-production planning, secure kit management, podcast studio builds

• Partner authorship: Leadership films made the story feel owned by partners, increasing credibility

• Repeatable activation: A reusable library of assets and event kits for ongoing local activation

• Behaviour change: Content engineered for adoption—supporting long-term internal programme, not one-off theatre

Why it matters: This project demonstrates how a lean, highly skilled studio can deliver global internal communications with the scale and craft of much larger suppliers, and drive real behaviour change.

Creative Direction: Morgan Tedd Strategy & Leadership: Angel Gaskell